Tuesday, July 7, 2009

B2B Twitter Webinar Notes

why is it important to have a digital identity
- uses every oppotunity available
- easy
- complements relationship building strategy
- connect with key influencers in real0-time
- raises your thought-leadership profile
- uses actionable e-focused tweet methodology


terms
- tweet - 140chars or less
- retweet (rt) - when you republish something someone else has written
- viral forward - your tweet it fwded and retweeted across twitter


participation
- create twitter polls
- take pulse of your community
- tweet and retweet
- complement poll with blog
- guage marketing effectiveness through followers

helps drive
- new traffic to your website
- new traffic to your blog
- information through sharing tweets

block any bad people from following you

tips
- make one twitter for company and one for a principal in the company
- link to company activities, but dont go overboard (latest whitepaper) (news in industry)
- networking with constituency
- tweet and respond regularly
- monitor your competitors tweets

make content:
applicable
trust - no hard selling, conservational, future focused
valuable
stable
(like news in industry or new products)

search.twitter.com


dont forget linkedin, facebook,
#friday follow new people each friday (wisely)
#ff


wefollow.com
tweetdeck.com
tweepie.com
mr. tweet
exectweets.com
twellow.com

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...
Web Design & Marketing - Click and get an instant quote on your project