- uses every oppotunity available
- easy
- complements relationship building strategy
- connect with key influencers in real0-time
- raises your thought-leadership profile
- uses actionable e-focused tweet methodology
terms
- tweet - 140chars or less
- retweet (rt) - when you republish something someone else has written
- viral forward - your tweet it fwded and retweeted across twitter
participation
- create twitter polls
- take pulse of your community
- tweet and retweet
- complement poll with blog
- guage marketing effectiveness through followers
helps drive
- new traffic to your website
- new traffic to your blog
- information through sharing tweets
block any bad people from following you
tips
- make one twitter for company and one for a principal in the company
- link to company activities, but dont go overboard (latest whitepaper) (news in industry)
- networking with constituency
- tweet and respond regularly
- monitor your competitors tweets
make content:
applicable
trust - no hard selling, conservational, future focused
valuable
stable
(like news in industry or new products)
search.twitter.com
dont forget linkedin, facebook,
#friday follow new people each friday (wisely)
#ff
wefollow.com
tweetdeck.com
tweepie.com
mr. tweet
exectweets.com
twellow.com
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