How to build a strong referral network through relationship building:
- Make friends with as many folks as possible in your market.
- Out of these new friends identify the ones that you get along with most and are well connected to others.
- Cultivate these relationships by being a friend, supporting these folks when needed and engaging them authentically.
- After you have won their trust make sure they know what you “do” and engage them with “work talk”.
- Sit back and wait.
From Marketing Pilgrim
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